Made in France Paris and Ile de France

Marie Vernet : the first model of the fashion history was French

France is the country of fashion for a long time. Already, Paris sets the trend in the Middle Ages for the courts of Europe. Louis XIV imposed the wig. Madame de Pompadour and Marie Antoinette reign over the fashion of the 18th century. In the 19th century, French products dressed the rich all over the world. In the XXth century, the genius of Coco Chanel, Hubert de Givenchy... And the first female model in the history of fashion is French. Here is her story !


The idea of an Englishman 

Ladies and gentlemen, we have to admit that we owe what makes France one of the glories in the world to an Englishman. Even if Fashion is all French, it is an Englishman who invented the concept of haute couture. Well, I'm going to shoot myself in the foot, but we don't have to shout it from the rooftops after reading thanks to Monsieur de France, eh! Charles Frederick Worth, born in 1825 in Lincolnshire. He is passionate about fabrics that he sells as a modest apprentice in a London store. He is also a passionate painter. 

a fashion catalog in 1860

A fashion catalog from 1860 / Source Wikipedia

A great couturier and his wife

This mixture of knowledge of fabrics and love of beauty is the basis of this great talent who decides to leave England and settle in the capital of fashion and arts that is Paris. Phew! Our honor is safe. To save time, and perhaps also because the bad taste of some customers stung the eyes of this aesthete, Frederick Worth decides a revolution.

Previously, the client asked and the couturier executed, from now on, the couturier proposed and the client chose. He added two novelties that amazed at the time. The first is the fashion seasons. Fall winter, spring summer. The second is to show his creations on someone rather than on catalogs. The one who devotes herself is his wife: Marie Vernet Worth, a former saleswoman in clothing. 

She invented this profession: wearing to show 

Marie Vernet-Worth first model of fashion history (1825 1898).

Marie Vernet-Worth first model of the history (1825 1898).

Marie Vernet Worth wife advances in front of the customers to allow them to project themselves clothed with the creation which passes in front of them. After her, others will do this work. For a long time, they will be called look-alikes. The first model agency was born in England in 1928. Gabrielle Chanel made them parade in her sublime mirror staircase. Jean Patou, a French couturier, put very thin women in fashion. Nowadays, they are even thin not? They are still slimmed down by reworking the photos on computer. We are far from Marie Vernet, brunette, full-figured, and especially from the first vocation of this beautiful profession: that of wearing and especially showing what the genius of the human 

Jérôme Prod'homme

Jérôme Prod'homme

Jérôme is "monsieur de France" the author of this site.